Indian School of Business Rob a Shop - 1127 Words

INDIAN SCHOOL OF BUSINESS | ROB A SHOP 1. PARTICIPANTS’S BACKGROUND Aarushi Khanna Brought up in the Middle East and pursued Chemical Engineering from NITK, Surathkal. Business development/entrepreneurial experience as part of two high technology and research start-ups in the field of mobile application development and robotics automation. Led several projects across sectors such as mobile banking, retail, FB, social networking and interactive advertising/animation. Nakul Vakil A Bachelors degree in Electronic Engineering from the Maharaja Sayajirao University of Vadodara in 2009. Started own design studio in early 2010 working on local Design projects on web and print media. Started A.Live Mind in 2012. Extensive knowledge of local market and internet trends. Proficient in UI/UX and Marketing. 2. BUSINESS MODEL Rob-a-Shop (RAS) is Software as a Service (SaaS Model) that is designed to enhance a users’ shopping experience by having a conversation between them and their favorite brands. RAS is a location based deal aggregator for the customers and a provider of customer behavior data analytics to the retailers. Our goal is to provide an affordable marketing space to small and large retail business owners where they have complete control over various marketing campaigns they broadcast and receive valuable feedback for the same to plan future events. RAS gives small and large size retail business owners a medium to promote their products and services, using aShow MoreRelatedYes We Cannabis3839 Words   |  16 Pagessitting on top of it when it does? ArcView aims to bridge the gap between would-be financiers of this new industry -- investors who sometimes know little about marijuana -- and would-be entrepreneurs in it, who sometimes know little about finance or business. 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Headquartered in Slough, near London, UK, it has operations in over 60 countries, including 42 manufacturing facilities, and sales in nearly 200countries. RB is ranked 6th in the 2008 European Business Week 50, the magazines annual ranking of the best performing companies within the Samp;P European 350.The companys strategy is to have a highly focused portfolio concentrating on its 17 most profitable brands, which were responsible for 62% ofRead MoreMarketing Project of Reckitt Benckiser19403 Words   |  78 Pagesand marketing home, health and personal care products. Headquartered in Slough, near London, UK, it has operations in over 60 countries, including 42 manufacturing facilities, and sales in nearly 200countries. 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